1. Health service
Philips ambient experience for MRI scan rooms
CONTEXT
As a provider of sophisticated examination devices, Philips understood that examination is not only depending on the quality of the device.
Hospital environments can be intimidating and frightening, above all for children. The stress provoked has a crucial impact on the quality of the results.
CHALLENGE
Philips Design teams identified a need for improving patients’ experience while having a sophisticated health examination. With a deep understanding of patients’ needs and feelings they developed a great solution. Originally the solution was designed for children, now it is available for any kind of patient.
RESULT
Great improvements have been noticed since hospitals use the ambient experience: successful diagnosis, reduction of exposure time, less use of sedation, better feeling for the patients, more motivation for the clinical staff, and a better operational effectiveness.
more at www.design.philips.com
2. Food service
L’Atelier des chefs
A restaurant in which you’ll cook your own dishes taught by a grand chef.
CONTEXT
There is a strong tendency in big cities to attend cookery lessons. French people’s interest for gastronomy is still very high, but new ways have to be found to sell cookware…
CHALLENGE
L’Atelier des chefs is now a concept of cookery-school-restaurant, but it started as a project to increase sales of high-quality cookware. The idea was: give a good gastronomic cooking class with a grand chef (from three stars restaurants), at an affordable price. Have your students eat all together what they’ve prepared in a fancy loft decorated with style, with professional ingredients and tools used in recipes on the shelves – waiting to be bought…
RESULTS
A big success… not where expected. The cooking lessons are now famous and more profitable than the cookware sales. New restaurants have been opened in France, Belgium, Dubai, and England. But the company has been able to change its offer, adapting its service to the real customer need: good recipes, experience of being like a grand chef, using professional cookware, having a relaxing and funny moment, adapted to different agendas and budgets…
more at www.atelierdeschefs.fr
3. Sustainable society
Sustainable everyday project
Scenarios for more sustainable everyday living
CONTEXT
According to Ezio Manzini, in a society of networks and knowledge, we can imagine and develop new solutions/services to have a better and more sustainable daily life.
CHALLENGE
What might everyday life be like in a sustainable society? How do you take care of yourself and other people? How do you work, study, move around? How do you cultivate a network of personal and social relationships and create an undistorted relationship with the environment?
RESULT
The Sustainable Everyday Project (SEP) proposes an open platform to stimulate social conversation on possible sustainable futures…
In this context, some scenarios have been developed and sketched in videos by service designers. They propose new services for citizens to have a better life, a better impact on environment and recreate sustainable social relationships.
more at www.sustainable-everyday.net
More examples:
A place to work, the Hub Madrid
An online quality music service, Spotify
A social network opening new opportunities for communication, Twitter
Carsharing system in Madrid, Respiro
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